Facebook is about the only social media I use but I have accounts on other sites for fun.
I have a friend who constantly struggles with social media. She hates it, but not for the idea it’s a time-suck. For now we can all agree that with the JK Rowling stuff, the #publishingpaidme hashtag that’s gone crazy on Twitter, police brutality, COVID-19, and our president, things on social media are more than just a dumpster fire. It’s a raging, out-of-control forest fire. Think Australia. Really, let’s think about Australia since we haven’t heard anything about their fires in quite some time, but they’ll be dealing with damage control for years.
As a writer and author, we can agree that social media is a necessity. BUT as a writer and author, social media isn’t necessary in the way we’re told it is at the beginning of our careers. Namely, we need to be on social media to sell books. This is only partly true, and in the part of it that is true, it takes a lot of scrambling on our end to make it happen. In my 2020 predictions blog post from a few months back, I quoted Mark Coker (the founder of Smashwords) as saying that Amazon ads have stolen the writers’ platform. Why work for reach when you can buy it? Why work for reach when it’s EASIER to buy it? I know for the books I’ve sold in the past year, it’s due to buying ads on Amazon.
And yet. Is social media worthless?…
Go to the source to find out. – How important is social media if you’re a writer? A published author weighs in. – Vania Margene Rheault