When I learned that my publisher expected me to build Twitter followers, I wasn’t altogether excited. Not that I hadn’t found Twitter to be useful in my journey to publication. Quite the opposite. I actually landed my book’s contract because of a Twitter pitch contest. I tweeted my pitch during Adpit last February and was favorited by Zara Kramer, head of PandaMoon Publishing. Months after submitting Beautiful Secret to Pandamoon, I got an offer of publication.